Rethinking the Killer App Theory
From the Early Internet to Blockchain: How Utility Expands Markets In the early days of the internet, few destinations offered deeply engaging, everyday utility. Browsing was sporadic, and persistent online activity was rare. Services like AOL and Yahoo were entry points, but they lacked platforms that could anchor users for hours at a time. Facebook changed that by creating an ecosystem where users scrolled, connected, and interacted for hours daily. This unprecedented level of engagement ex...
