The most cliche pitch in startup world piggybacks off of Amazon's origin story, rising to become the "everything store" of today. "This is our books starting point..." The pitch deck shows a massive TAM, the product roadmap sprawls across dozens of features, and the go-to-market strategy targets "all companies that need X." It's an understandable impulse, especially in a venture capital landscape where $8B+ multi-stage funds are consistently writing nine-figure checks into companies achieving...

The most cliche pitch in startup world piggybacks off of Amazon's origin story, rising to become the "everything store" of today. "This is our books starting point..." The pitch deck shows a massive TAM, the product roadmap sprawls across dozens of features, and the go-to-market strategy targets "all companies that need X." It's an understandable impulse, especially in a venture capital landscape where $8B+ multi-stage funds are consistently writing nine-figure checks into companies achieving...